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Tag Archives: roi

Tag Archives: roi

My Open House is Better Than Your Website: Getting Below The Surface in Real Estate Marketing Data

by Sam DeBord on 3:24 pm May 21, 2014

There was an interesting article this week on Inman News, which concluded that real estate agents are spending too much money trying to be found online. NAR’s 2014 Trends report was used as the basis for the conclusions, but the answers that those numbers should have fleshed out might actually be quite different. The study showed that around 10 percent of buyers who closed on a transaction found their agent through a website. Of course, this number is dwarfed by personal connections and referrals. Close … Read More »

How well does your Website Impact your Bottom Line?

by Bob Samii on 5:40 am October 17, 2012

Given the importance and increasing growth of online channels in the real estate industry, I’m surprised that a lot of real estate brokers (and large firms) are still not tracking the performance of their website today. By performance, I’m not simply referring to basic website statistics (visitors, page views, time on site), but drilling deeper to understand the impact on the bottom-line results of the business. Drew recently talked about conversion numbers and I wanted to follow up on his discussion to provide some more detail on … Read More »

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