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Innovate for Consumer Mortgage Experience–Not Lead Generation

by Sam DeBord on 11:30 am December 7, 2015

Google announced a new mortgage shopping product in late November. Partly powered by Zillow, it’s an advertising tool for lenders and a product comparison tool for consumers. Zillow already has the products, interest rates, and reviews of nationwide lenders across its mortgage shopping system. It makes perfect sense to integrate these into Google search results more seamlessly, reducing the number of clicks users must make to find the mortgage answer they’re looking for. There’s a lot of money flowing into those companies, as they continue … Read More »

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