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Tag Archives: trust

Tag Archives: trust

Will AI Ruin Online Reviews Forever?

by Drew Meyers on 3:37 pm September 6, 2017

I’ve long been a skeptic of reviews because I know the reality: anyone with a bit of money or time/know-how can game reviews. Have a read through my article about whether people trust reviews from 2015 for more background on the topic. Fast forward 2 years. There is recent news that AI can now create reviews that neither computers nor humans at the world’s largest review site (Yelp) can distinguish from legitimate reviews. If any AI bot can populate reviews automatically at massive scale and … Read More »

My Favorite Topic – Trust

by Drew Meyers on 9:30 am April 5, 2017

Trust is the topic I think about more than any other. It’s the entire basis of Horizon. If we don’t solve trust in the context of home sharing and hospitality exchange, we fail. Seth Godin wrote on the topic recently, saying: The thing is, almost no one decides the answer to the trustworthy question based on the fine print, your policies, your positions on critical issues of national importance. We decide long, long before that. People watch what you do. They watch with the sound … Read More »

The Next Big Opportunity: Agent Reviews…and Trust

by Drew Meyers on 6:03 am February 4, 2014

Search is a lost cause (IMHO), at least for the industry. Just like it took outsiders like Zillow & Trulia to overtake Realtor.com, it’ll likely take another outsider to make a serious run at Zillow & Trulia sometime down the line. So, what’s the next opportunity the industry will be fighting to win? Buyers find a listing, and then they need what? An agent. What do consumers really want to know? Who to trust. That’s the reason people largely use a friend or a friend … Read More »

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