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The Holy Grail of Link Building

The holy grail of link building? Well, short of a link from Yahoo or CNN, I’d consider a link from Apple pretty darn good — and the Good Life Team pulled it off for their use of iPads in their business. I know Page Ranks aren’t everything, but the page with the link is a PR6.

How’d they get it? They built a brand.

About Drew Meyers

Founder of Geek Estate Blog. He is a Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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    Wow, a PR6? That’s pretty impressive, considering I’ve never heard of Good Life, and I guess that’s the point of building a brand. You may not be as big as Zillow or Starbucks now, but I’m thinking these institutions started out the same way most of us did. And if you have a bigwig like Apple backing you up, well, that wouldn’t hurt, either!

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