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The Holy Grail of Link Building

The holy grail of link building? Well, short of a link from Yahoo or CNN, I’d consider a link from Apple pretty darn good — and the Good Life Team pulled it off for their use of iPads in their business. I know Page Ranks aren’t everything, but the page with the link is a PR6.

How’d they get it? They built a brand.

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • Link building is a method of connecting local search engine
    optimization, which is able to optimize and produce more. Recent studies
    have shown that individuals will turn to additional research on the Net
    before you try the product, rather than the organization’s directory.


  • Wow, a PR6? That’s pretty impressive, considering I’ve never heard of Good Life, and I guess that’s the point of building a brand. You may not be as big as Zillow or Starbucks now, but I’m thinking these institutions started out the same way most of us did. And if you have a bigwig like Apple backing you up, well, that wouldn’t hurt, either!

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