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Zillow Digs is Monetizing

I’ve long been a fan of Zillow Digs. It’s been months since I’ve opened the app — but tonight I opened it up, and was surprised to see advertisements integrated into the photos.

zillow-digs-monetization

You can click any of the dots on the image, and be one click away from a place where you can learn more — and buy — that specific item.

Smart.

Anyone with any intel on whether this is working (or how many people use Digs monthly), I’d love to hear it.

About Drew Meyers

Founder of Geek Estate Blog. Zillow Alum. Travel addict & co-founder of Horizon. Product & Marketing for 360modern. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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