Zillow is Going Mainstream
Not sure who saw today’s news that Zillow launched their first television commercial — titled “Find Your Way Home.”
What do you think of the messaging?
Not sure who saw today’s news that Zillow launched their first television commercial — titled “Find Your Way Home.”
What do you think of the messaging?
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Stephanie Crawford @AgentSteph
Posted at 18:01h, 17 SeptemberI’m not sure how I feel about this. I wonder if NAR will step up their budget in kind?
Drew Meyers
Posted at 18:06h, 17 SeptemberSo do I. And I wonder if Trulia is going to put out a commercial.
Sam DeBord, SeattleHome.com
Posted at 07:14h, 18 SeptemberThis is exactly how I would frame an advertisement, whether I was Zillow, NAR, or a big brokerage like Coldwell Banker. It’s a very emotional pitch with an ease-of-use message woven into it. It basically reads “I can see the best of my future with this tool today.” You could sell any real estate product with that message. Very nice.
Greg Geilman
Posted at 12:26h, 18 SeptemberVery powerful. Thanks for sharing, Drew.