I’m a huge fan of Chamath Palihapitiya & his drum of working on hard problems (see here). He says what everyone is thinking, but are too scared to say publicly. Here’s a recent talk at the Stanford Business School that generated press that Facebook has been…

It’s been quite some time since I’ve written about Facebook, so wanted to touch on my thoughts on the platform in 2017 as I see it. John Battelle recently wrote a piece worth reading. You can do that here. I envy those who avoid Facebook. Why?…

We don’t spend a lot of money on real estate marketing, but Facebook is one place where we dabble in ads. For those of you in the Real Geeks platform or those considering it, they just released a new feature that really improves the Facebook…

I post a lot about bad technology – I’m looking at you Zillow and Redfin – so I felt like it was time for a look at some really good software that we’ve started using at Virgent.  We’re big believers in Facebook advertising, and we’ve always struggled…

When you post something on Facebook, Twitter, or Pinterest, do you close your eyes and hope that it looks the way you want it to? If so, you should be using Open Graph, the social media protocol designed by Facebook back in 2010. Open Graph…

Does Anyone Use Facebook to Search for a Real Estate Agent? I’m not convinced the answer is yes. No one has ever told me they found their agent on Facebook. And, if the answer is no, who cares if N-Play has 250,000 agents in their…

Last Week we Discussed … Step 7 – “Love to Hear Your Clients Going Tweet Tweet Tweet”: 12 Steps Crucial to an RE Professional’s Internet Presence         Today we create a Facebook Business Page … “But I have a Facebook Page Dad?” I…

If This, Then That is a new company with a plethora of tools designed to automate, simplify, and organize your online world.  They have broken down the code and APIs of online services including Facebook, Twitter, Google, and many others, and created services that automate…

According to CheckFacebook.com stats for Feb. 19th, Facebook bragged a staggering 792+ million users worldwide with the United States in the lead with 155+ million users. Many businesses have thrived thanks to this giant social network, including Real Estate professionals. However, in order to win…

Real Estate Social “Notworking?” It was getting close to Inman Connect NY, and I could feel the urgency in a text message from Matt Beall, “did you get my email regarding the social media case study for Inman?” I’m sure somewhere—in the ether that is my inbox—sat…