Search

Latest articles

Homely’s Launch of Premier Agent in Australia

Homely’s Launch of Premier Agent in Australia

I know Geek Estate has are a fair number of international readers, but it’s not often we analyze/discuss international real estate. Today, I wanted to touch on the #3 real estate portal in Australia, Homely.com.au, and their most recent product release, Premier Agent. Homey’s primary differentiator is a faster, easier real estate search with no…

Read Article »
Agent Invitation – Another Agent Portal Attempt

Agent Invitation – Another Agent Portal Attempt

Sounds like another agent/broker portal is in the works: Agent Invitation. I hope they study other attempts at agent portals, and have a clear strategy. On their blog, I see the following numerous times: We’re for Brokers, Agents and Consumers. I’ve read a few of their…

Read Article »
Realogy Invests in Estately

Realogy Invests in Estately

Some of you may have seen the news that Realogy has made a strategic investment into Estately (I saw the news on GeekWire). Galen is another real estate tech entrepreneur based here in the Seattle area, which of course is home to Zillow, Redfin, & MarketLeader….

Read Article »
Re-Investigating the Lifestyle Search Opportunity

Re-Investigating the Lifestyle Search Opportunity

Onboard Informatics launched their lifestyle search API 7 years ago. SpatialMatch is the other one that comes to mind (purchased by HomeJunction I believe). I got to talking about lifestyle search with someone last night. It makes sense conceptually to search the type of lifestyle…

Read Article »
Five “Calls to Action” That Can Compliment the “Home Search” Function on a Website

Five “Calls to Action” That Can Compliment the “Home Search” Function on a Website

One of the most important aspects of a realtor’s website will always be the call to action. Typically paired up with the “Home Search” function on the same site, the call to action is designed to come at a pivotal moment in the sales funnel…

Read Article »
Why Home Search Call to Actions Fail

Why Home Search Call to Actions Fail

As a real estate agent, you need to use the perfect mix of traditional and digital marketing tactics to generate traffic and attract new clients. With so many sellers’ agents advertising their services and their home listings on the World Wide Web, it can be…

Read Article »
Bank of America…for Home Search?

Bank of America…for Home Search?

I read that Re/Max partnered with Bank of America, and is now feeding their luxury listings to BofA. And I scratched my head. Why is Re/Max doing this? The real question, is who actually uses Bank of America’s Real Estate Center to search for properties?…

Read Article »
Which Web Browsers Are You Using, And Which Ones Are Going Away?

Which Web Browsers Are You Using, And Which Ones Are Going Away?

This isn’t particularly an opinion piece, just personal experience looking for your insights.  I use multiple web browsers simultaneously to stay logged into different user accounts on Google etc. for business and personal.  None of this is ground-breaking but I thought some of you in…

Read Article »
Estately Goes Mobile with iOS

Estately Goes Mobile with iOS

Speaking of search and mobile (& Sam’s response), Estately has gone mobile. I agree with Joel — if you’re in the industry, you should download the app so as to make sure you know what the competition is doing in the mobile arena. The app is the…

Read Article »
Real Estate Search: Why Agents Don’t Need To “Win”, Just Earn

Real Estate Search: Why Agents Don’t Need To “Win”, Just Earn

Drew wrote a great piece earlier on the state of real estate search.  I was at Inman Connect in New York last week as well, and it appears that not only did we share a few drinks, we also shared some of the same speaker…

Read Article »

Brought to you by...

Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.

Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.