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Potential Strategies for Realtor.com

realtor-dot-com-logoWe know an amazing team is paramount to Realtor.com somehow figuring out how to overtake Zillow and Trulia.

But what possible strategic product/business approaches could Realtor.com take?

What is not the winning strategy?

  • Winning with a “cool” factor.
  • Pounding on the “data freshness” (updates every 15 minutes) angle. I really don’t think the common buyer cares about getting updates every 15 minutes, but maybe that’s me.
  • Adding FSBOs & distressed properties.

What are some angles worth exploring?

  • Capitalized on “History of a Home” concept – I was talking with an entrepreneur last week who mentioned that a Facebook for homes would be interesting to him. I happen to have written a post about this exact topic over a year ago — and it could be a home run opportunity, IF done right.
  • KILL it in the moving category.
  • Take the long view and build a product offering for college kids to get them interested in real estate ahead of when they actually think about buying or renting.
  • A video portal.
  • A Buyfolio-esque offering (Buyfolio really was a good pick up by Zillow)
  • Partner with Google — heavily.
  • Build something completely new every buyer or seller needs to make a transaction seamless.
  • Build something new every agent in the country needs daily, but they just don’t know it yet.

Or — and I don’t think this would ever happen — but, commit to making zero money for 2 years off Realtor.com, and building everything with a consumer first mindset. Become the go-to source for real estate information for those that don’t want to look at ANY ads. Then figure out a new monetization strategy way down the line.

What do you think the winning strategy entails? How would you go about beating Z/T?

PS: We’ve started a series titled “Meet the Real Estate Tech Entrepreneur” — for the founders of real estate tech companies reading this who want to be profiled, please shoot me an email at drew at ohheyworld dot com.

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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