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    Homesnap and Broker Public Portal

    Why Brokers Support The Broker Portal

    by Merle Whitehead on February 13, 2017

    Background For the past two years, it has been my distinguished honor to serve the industry in the development of the Broker Public Portal. Today, I serve as the company’s Chairman, and am one of the representatives of the Large Broker class of the Board of Managers. Background about the Broker Public Portal MLS consumer websites have been around forever in real estate. There has been a long discussion between brokerage firms and MLSs about the nature of competition between those consumer sites and the … Read More »

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HomeLight TV Ads: The Smarter Way to find a Real Estate Agent

Posted on by Drew Meyers

At the bar prior to the Seattle Sounders home opener Sunday night, I was shocked when I looked over and saw the tail end of a Homelight television spot. Most recent: Older iteration: The smarter way to find a real estate agent. I get why they use that as the core tag line, though not sure it captures the imagination enough. If I’m looking for an agent right this second, sure I may be tempted to go see what Homelight is all about. However, if I’m not in … Read More »

The Biggest “Rental” Platform You’ve Never Heard Of

Posted on by Drew Meyers

AirBnB. Okay, okay. You’ve likely heard of them. Unless you’ve been under a rock for the past 10 years. But you don’t think of them as a long term rentals company/product. If you’re like the rest of the world, you think of them as a travel company. For years, they’ve been one field in their database away from being one of the largest rental platforms in the world. A couple weeks ago, there was a Bloomberg article referring to their potential expansion into long term … Read More »

What’s Your Value Proposition?

Posted on by Drew Meyers

Partly as a result of getting hooked on Mad Men, I’ve been thinking a lot about branding the last couple weeks. A major cornerstone of branding is certainly your central value proposition. Below is 360modern’s: What’s your primary value proposition? How are you different?

Branding in a World Where There is No Free Lunch

Posted on by Drew Meyers

Rich Barton (Zillow’s chairman) wrote an article every entrepreneur should read: The New Age of Marketing (Don Draper is making a comeback). The Don Draper mention is timely for me, given I’ve recently gotten addicted to Mad Men (which I’m sure many of you reading have already watched). Don Draper is the creative genius behind the ad agency Sterling Cooper and later at the Sterling Cooper Draper Pryce. Eyes on brand, and capturing someone’s attention and imagination. That’s the name of the game. There’s no more … Read More »

Trestle, and a Crowded MLS Data Syndication Space

Posted on by Drew Meyers

I came across CoreLogic’s Trestle offering today as a result of listening to the latest Listing Bits podcast with Kevin Greene. (All Listing Bits episodes on iTunes here). What exactly is Trestle? The ultimate listing data management and property information tool for brokers, technology providers, and multiple listing organizations. The way I understand it is it’s a platform for vendors to more seamlessly access MLS data feeds plus the ability to pay fees from one location. The goal is to alleviate the headache with launching … Read More »

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