Bank of America…for Home Search?
I read that Re/Max partnered with Bank of America, and is now feeding their luxury listings to BofA.
And I scratched my head.
Why is Re/Max doing this?
The real question, is who actually uses Bank of America’s Real Estate Center to search for properties? Anyone? If the answer is (virtually) no one as I suspect it probably is, this is certainly one of those partnerships that doesn’t mean jack.
PS: If anyone in the industry knows which technology providers serve these big financial institutions for their real estate technology, I would love to know. They should hire Cloudspace to get them up to speed in the mobile world we live in.
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Mark
Posted at 10:02h, 25 Juneor maybe since everyone requiring a loan needs to get pre-qualified prior to placing an offer — and part of that process can be done online — this is a natural setup for capturing a portion of buyers before they get sucked-in by Z, T & R.
Drew Meyers
Posted at 10:33h, 25 Junemaybe
Sam DeBord
Posted at 07:54h, 26 JuneI can see a portal making these kinds of listing content agreements, but a brokerage/brand doesn’t seem to make sense.