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Finding Clients the Perfect Home, Efficiently

by Drew Meyers on 1:28 pm April 27, 2017

There’s a lot of “crap” to wade through when searching for a home. Over the years, I’ve had many many conversations with folks in the industry (both brokerages & vendors) working on approaches to more efficiently find buyers the perfect home online. But here’s the thing. What if, heaven forbid, that’s not actually a problem in need of solving? What if buyers don’t want you to find them the perfect home? What if they actually enjoy looking at tons and tons of houses? What if THEY want to … Read More »

What Does Your City Whisper to You?

by Drew Meyers on 11:00 am April 26, 2017

Given my own travels and having friends all over the world — I think about “cities” often. When I hear the name of a specific city, I generally think about my experiences while visiting or, if I’ve never been there, people I know who live there (or have told me about their prior visits). Or, perhaps I think about a book or movie that took place there. Maybe its a sports team. The point being that I have a unique perception of what makes a city and … Read More »

What if IDX Becomes Irrelevant?

by Drew Meyers on 9:00 am April 25, 2017

Buyers want to know: What’s for sale? What’s the house worth? How’s the market? IDX has been the central focus of an agent/broker online marketing strategy for a long, long time. It answers the “whats for sale?” question every buyer wants to know. The latest Listing Bits podcast, and mention of Placester raising another $50M got me thinking about the topic of IDX. I’ve long thought there is an argument to be made that IDX is not a worthwhile investment for an agent/broker (read this post from 2013). Many … Read More »

“Key for Key”

by Drew Meyers on 11:44 am April 24, 2017

I’m incredibly pleased that Concierge Auctions and Giveback Homes decided to work together on the “Key for Key” campaign. …Key for Key™, guarantees that a new home will be built for a family in need for every property that we sell this year. Our initial commitment will equate to over 100 homes through the balance of this year. Many of these projects will be concentrated in Nicaragua, where the need for safe housing is critical. While this is not “new” news (was announced April 6th), it’s still … Read More »

April Sponsor Showcase, Round 2

by Drew Meyers on 9:30 am April 20, 2017

Thank you to our April sponsors… Remzy connects brokers and agents with off market homeowners. It’s time agents addressed the inventory supply problem and created a reliable and credible way to reach out to an off market homeowners. Remzy sends your offer or inquiry via FedEx and provides online and offline ways for the homeowner to contact you. Learn More HomeStack specializes in creating and servicing mobile apps for the California Real Estate Market. With 4,000+ mobile apps built to date, they are the leading personalized … Read More »

The Real Key to Great Product: Empathy

by Drew Meyers on 10:00 am April 19, 2017

I read Why the best product managers don’t build the features their users ask for the other day, as a result of seeing a Re-Tweet by Greg Fischer of this tweet. Building product is what I do and, hence, something I think about constantly. The part that hit home for me: …the fundamental responsibility of a product manager is not to be the company’s leading expert on the product but to be the company’s leading expert on the customer At a fundamental level, product management deals … Read More »

Real Estate and Skunk Works Departments

by Seth Siegler on 12:10 pm April 18, 2017

I’ve been working within the fast-paced, risk-loving, fail-fast worlds of four different real estate industry startups for the the last 10+ years. I founded them all but three were bootstrapped and one was VC-backed. And while two of them went nowhere and two others resulted in exits, in all four, there existed common themes and paradigms that allowed us to get a huge amount of work done with a tiny team and budget. That’s nothing super novel though – all startups benefit from this type … Read More »

Is the House Only Half Of It?

by Drew Meyers on 11:13 pm April 17, 2017

Trulia has released a new ad campaign…The House is Only Half Of It. Ad #1: Ad #2: I’ve long wondered why Zillow Group continues to throw marketing dollars at commercials for Trulia, given Zillow is clearly the stronger consumer brand. This ad campaign seems to validate my theory that Trulia is more focused on the research about areas (neighborhoods, cities) while Zillow remains a brand built around homes and the financial data associated with the moving process (Zestimates, ZHVI, etc).

Meet the RE Tech Entrepreneur: Sasha Hryciuk from Loft47

by Drew Meyers on 9:32 am April 13, 2017

In our latest real estate tech entrepreneur interview, we’re speaking with Sasha Hryciuk from Loft47. Without further ado… What do you do? I’m the founder and CEO at Loft47. I lead a team that improves the back office for Real Estate brokerages. Our web based service enhances realtime operations and allows brokers and administrators to make better decisions. What problem does your product/service solve? There are a lot of people involved in a real estate transaction — buyers, sellers, agents, legal and escrow companies, loan … Read More »

The Broker / Startup Strategic Argument Against Standardized Feed Platforms

by Drew Meyers on 3:10 pm April 12, 2017

Upstream, Broker Portal, and MLS Data

There’s a number of arguments for the use of standardized MLS data feeds across many MLS’ by real estate brokerages and startups: Compliance is a pain in the ass. Legal is a pain in the ass. Every MLS feed contains different fields, which ends up being a pain in the ass. Fees differ by MLS. Another pain in the ass. Most engineers a brokerage/startup hire don’t know the nuances of MLS feeds. That means a big learning curve, which leads to an (expensive) pain in the ass. Feeds … Read More »

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