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Drones & Real Estate: Taking Marketing to the Skies?

by Kris Lindahl on 10:00 am March 29, 2017

Positioning a home on the real estate market so that it sells quickly relies on a range of carefully selected advertising and marketing tactics. Real estate agents seek out all the latest tools, resources, and strategies to draw more interested buyers to open houses and to call the listed number to schedule showings. Some of the more powerful tools for capturing a buyer’s interest are photographs and videos. Incredible photography and videos provide a visual reference for buyers. Reading through a listing of features can’t always help … Read More »

Building Database Relationships With Real Estate Technology

by Ryan Gullett on 12:52 pm March 28, 2017

For many real estate agents, using technology for relationship building is often overlooked or not prioritized correctly. Technology is best used to maximize your most profitable revenue stream first and foremost. Consequently, this will lead to trying other sources when appropriate for your marketing budget. What are these streams? Data from the National Association of Realtors, gives this data: Typically, you see over 60% of your lead sources are from contacts / referrals on the personal and business side. I was reading the articles posted on … Read More »

Real Estate Standards Organization Releases Free Web API Tools For Developers

by Michael Price on 8:47 am

I just saw a post on Linkedin from Jeremy Crawford, CEO of RESO regarding the release of a new API designed to allow technology companies create connections to MLS data. Innovation like this and the Spark platform from FBS are sure to accelerate a great deal of the Proptech activity that is currently underway. Read the update here: What’s also exciting is what this means: this desktop client application is written with reusable code libraries using .NET C# that allows rapid development of API client … Read More »

Local Experts, Parkbench, and Escaping the Local News Graveyard

by Drew Meyers on 3:00 pm March 26, 2017

Rob Hahn got me thinking about the topic of local experts again. If you haven’t noticed by now, it’s a topic that I’ve been thinking about for a long time. Parkbench, the subject of a recent founder interview, is a neighborhood news platform helping real estate agents be the digital mayor of their neighborhood. They actually refer to it as a Local Leader Real Estate Marketing System (truthfully, I’m not exactly sure what that means). A bit more about their model: Real Estate is a relationship based business and … Read More »

More on HouseCanary

by Drew Meyers on 9:45 am March 24, 2017

I’m on record as being a skeptic on HouseCanary. I thought I’d share a video of a presentation by their CEO, Jeremy Sicklick: After watching the video — I’m still a skeptic. It seems home price indexes at the block level is their differentiator. My question — who cares about block level analysis? Some investors, sure — but consumers? I don’t think so. Hasn’t Zillow already done everything HouseCanary is doing? [via VendorAlley]

March Sponsor Showcase, Round 2

by Drew Meyers on 9:30 am March 23, 2017

Thank you to our March sponsors… HomeStack specializes in creating and servicing mobile apps for the California Real Estate Market. With 4,000+ mobile apps built to date, they are the leading personalized real estate app company in the industry and are endorsed by many well respected top producers. They pride themselves on providing a solution that agents can confidently give to their clients. Learn Why you Should Have your own App We find, showcase, and sell Modern homes. Period. 360modern currently focuses on modern home sales in … Read More »

HomeLight TV Ads: The Smarter Way to find a Real Estate Agent

by Drew Meyers on 9:30 am March 22, 2017

At the bar prior to the Seattle Sounders home opener Sunday night, I was shocked when I looked over and saw the tail end of a Homelight television spot. Most recent: Older iteration: The smarter way to find a real estate agent. I get why they use that as the core tag line, though not sure it captures the imagination enough. If I’m looking for an agent right this second, sure I may be tempted to go see what Homelight is all about. However, if I’m not in … Read More »

The Biggest “Rental” Platform You’ve Never Heard Of

by Drew Meyers on 9:15 am March 21, 2017

AirBnB. Okay, okay. You’ve likely heard of them. Unless you’ve been under a rock for the past 10 years. But you don’t think of them as a long term rentals company/product. If you’re like the rest of the world, you think of them as a travel company. For years, they’ve been one field in their database away from being one of the largest rental platforms in the world. A couple weeks ago, there was a Bloomberg article referring to their potential expansion into long term … Read More »

What’s Your Value Proposition?

by Drew Meyers on 3:52 pm March 20, 2017

Partly as a result of getting hooked on Mad Men, I’ve been thinking a lot about branding the last couple weeks. A major cornerstone of branding is certainly your central value proposition. Below is 360modern’s: What’s your primary value proposition? How are you different?

Branding in a World Where There is No Free Lunch

by Drew Meyers on 11:03 am

Rich Barton (Zillow’s chairman) wrote an article every entrepreneur should read: The New Age of Marketing (Don Draper is making a comeback). The Don Draper mention is timely for me, given I’ve recently gotten addicted to Mad Men (which I’m sure many of you reading have already watched). Don Draper is the creative genius behind the ad agency Sterling Cooper and later at the Sterling Cooper Draper Pryce. Eyes on brand, and capturing someone’s attention and imagination. That’s the name of the game. There’s no more … Read More »

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