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2014 Prediction: The Consumer Shift toward Personalized, Agent-Curated Search

There are lots of technology trends to watch in 2014 (Brad Inman’s here). I happen to believe the one that will break through on the consumer side is going to be personalized, agent-curated search.

I’ve written about this is more, but I’ll say it again.

seattle listing resultsLess is more.

There’s simply too many listings for the average buyer to browse and process. Agents can (and already do) curate those results for buyers. AgentFolio saw this opportunity several years ago, and streamlined the communication between agent and buyer with respect to new listing alerts – direct from their mobile.

My hunch is that several IDX providers and agent/broker website vendors will begin to integrate this sort of technology into the primary search interface sometime in 2014. Maybe teamed with a “Mayday” button.

Why?

Because it makes the real estate agent part of the buyer search process. Which, of course, means another way to generate buyer leads.

A few entrepreneurs abroad will dabble in the space, but we’re still a couple years away from anything breaking through outside the US.

What’s your prediction for the breakthrough consumer technology trend?

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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