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How to Differentiate: Is Data the Answer?

I noticed this ad from Black Knight over on Inman today:

The “Differentiation Begins with Data” caught my attention. The thing is, I’m not so sure that’s a true statement. I happen to believe the way to differentiate is more simplicity, and less data.

What do you think is the key to differentiation?

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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