Everdwell launched, and got featured on TechCrunch.

A few thoughts:

1. The problem isn’t that amazing tools don’t exist. The problem is most agents and brokers aren’t willing to spend what it costs for a great product. The high end of the San Francisco is not a good test case to see if this is a viable offering that can scale across the whole country.

2. The most amazing website on the planet, is completely useless if no one sees it. How is Everdwell going to help their clients with that? There is some value for technology products that require agents to market them on their own, but exponentially more value when products are proved to attract new clients.

3. Most agents are not listing agents. They are buyers agents. So the product is geared at a small percentage of the total agent population.

4. They should go after this opportunity instead, since…

Mullen admits that the problem the company is tackling is far from sexy