Realius, which is building a suite of fantasy real estate games, announced that they are unveiling their 1st game — Price Me Now — at the TechCrunch 40 conference. The basic concept of the Price Me Now is to allow people to guess the price of active listings. To do so, the user can analyze recently sold homes data (via Zillow API) and property characteristics and photos (via an IDX feed). From the press release:
Price Me Now(TM) evaluates player guesses and awards points based on their performance against the “Realius” price, an aggregate combination of previous player price estimates and the actual list price. Real estate companies and professionals can purchase placement in the game as “coaches” who guide players and make their own professional price guesses.
I logged into the private BETA this afternoon and think the game has massive potential to bring some fun to real estate. The concept of “coaches” is certainly an interesting way to get real estate professionals engaged, though the success of the program will depend on the volume of active home buyers that are attracted to the site.
Other games currently in development “include include Fantasy Flip(TM), which lets homeowners get community insight for various improvements they make by modifying photos of their homes, and Major League Investor(TM), which pits players against one another as they build fantasy portfolios.”
I was clued into what Realius was doing as a result of a comment the CEO of Realius, Chuck Teller, left on the my blog post about the concept of a fantasy real estate game (the Major League Investor concept mentioned above) over at Zillow Blog. I’ve spoken with Chuck several times as a result of their development with the Zillow API, and actually met him down at Real Estate Connect. It sounds like he has put together a great team and I’m looking forward to reporting on further news from the company as development progresses. I’ll try to do a follow-up post with further thoughts and screen shots early this week (after they present).
It’s pretty safe to say — real estate enthusiasts are going to love Realius.