On the surface, FlyHomes is a real estate brokerage for millennial travelers. In the background, it’s a discount model — but instead of giving the consumer cash back, the money is spent on rewards (Alaska miles, Lyft rides, etc). That largely removes the consumer perception of inferior real estate service, because they are not branding a discounted rate / rebates.
Their lifestyle focus — branding themselves to a specific type of millennial who loves travel and the idea of the sharing economy — is a smart approach to building a brokerage. Providing travel benefits grows their brand because their clients will reference and share throughout those experiences (part of travel is sharing the journey, either during the trip or afterwards), which of course ends up being inexpensive brand marketing.
Obviously everyone who reads this blog knows I’m a travel addict (Horizon, Oh Hey World), so I certainly realize the FlyHomes brand hits home for me personally more than the average millennial. That said, I’m not the only travel addict in the world…
Are you building a true lifestyle brokerage? If so (or you know someone who is), please leave a note in the comments.