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How to AutoFollow Everyone and still pay attention

The following is just my personal opinion.  How you use Twitter is entirely up to you and as far as I’m concerned, you are right.

With that said, assuming you are in sales, or in the “engagement” business I believe in the AutoFollow.  I set mine up in using so that anytime someone follows me I automatically follow them back.

I know what your going to say…

Are you crazy?  Won’t you get a ton of spam?  Aren’t you worried about those nutjobs?  Don’t you check out their twit stream before?

My answer, No, No, No and NO.  Here’s why.

There’s a couple of concepts that come into play.  Let’s start with time.  I want to spend the least amount of time possible vetting someone to determine if they are worthy or not. does some of that already.  With them I’ve “opted out” of Auto DM’s coming from their service. Twitter’s spam team will delete spam accounts flagged by the masses.

Then there’s the mass of peeps.  If you followed everyone, how could you possibly pay attention? I let technology, namely Seesmic Desktop help me sort that mass of people.  I couldn’t possibly keep track of them all.  It puts just some of them into bite sized columns.  I have my list of 100 peeps that I am engaged with.  I create new columns for upcoming events (like #REBCPHX). And if anyone @ reply’s or DM’s me, there’s columns for that as well.  I even have columns for people who misspell my name.

Here’s the #1 reason I do this.

I believe that someday someone who followed me, lurked me for years, never engaged me, might also come to need me.  When they do, it might be something they’re afraid to ask in public.  If so, they might try to DM me.  If I’m NOT following them, how are they going to feel when twitter tells them “Mike Mueller is not following you”?  Dejected? Rejected? Did I just lose a sale?  I might have.  I’ll probably never even know it.

So why shut the door when technology gives us the power to follow everyone, yet pay close attention to those that are closest to us?

And when it comes to Zapping the Spammers – it doesn’t get much easier than this…

– Thanks Amanda (@FunomenalRealtr)  for the post idea!

BTW: Do you have a Twitter Follow Policy?     I do.

About Mike Mueller

Mike is a former Mortgage Banker, Mortgage Broker turned "Tech Geek" who specializes in Social Media Consulting. He is a builder of engaging Custom Facebook Business Pages, blogs and social media engagement plans for his clients. Mike writes, a blog dealing with social media and technology as it pertains towards real estate. He publishes articles in the San Francisco Examiner and the BusinessWeek Exchange. AreWeConnected is listed in Alltop and ranked by AdAge. He has been interviewed and quoted in articles for BankRate, Scripps, the San Jose Mercury News and others, (including the front page of The Wall Street Journal for writing mortgage related Haikus)

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  • I didn't realize my YouTube video was going to be stripped out
    : (
    Here's the link:

  • You know I had just about wrote off your article half way through reading it because I have been so against auto-follows because it has always seemed spammy and not real… Until you said the part about DM's and getting the “not following you” rejection notice. (Glad I kept reading!) You make a very valid point and I never thought of it that way. Maybe I should reconsider and check into Thanks, Mike, for the suggestion.

    • Jessica – I'm not a Fan of the auto DM at all.

      Socialoomph did the right thing.
      Did you know most autoDM's originate from their accounts? Because of that, they also allow people to OPT OUT of every AutoDM from their clients. Pretty cool.

      You may not remember this but I do. I had an Insulin question a very longtime ago – tried to DM you and guess what? Ended up having to ask you via an @reply instead. That same thing could happen in RE.

      • Ouch. I didn't realize that you had a real-world example on me!! Please forgive my Twitter Snobbery. Good thing we're mutual followers now. 🙂

        • Nah – it was far from snobbery. Hey we're all trying to figure this out and besides as I say from the top – how you use twitter is the right way (for you).

  • In related news… @Jbern just unfollowed almost 2,000 people (including me)
    Can you guess how I feel right now?

  • Thank you so much for sharing! That’s awesome to hear! I’ve had great luck submitting my spun articles too as well.

  • I do the same thing. I always follow someone back right away if after a while I see that person is only spamming their business then I will unfollow. Creating lists is a great way to focus on a particular group at a given time.

  • I do the same thing. I always follow someone back right away if after a while I see that person is only spamming their business then I will unfollow. Creating lists is a great way to focus on a particular group at a given time.

  • I have beeing searching the Internet for this info and i wanted to thank u for this post. By the way, just off topic, how can i download a version of this theme? – 10x

  • Greetings! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in trading links or maybe guest writing a blog article or vice-versa? My site discusses a lot of the same subjects as yours and I think we could greatly benefit from each other. If you are interested feel free to send me an e-mail. I look forward to hearing from you! Awesome blog by the way!

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