Howard Hanna Partners with Zillow
Following the recent decisions by several brokerages (ARG & Edina) to stop syndicating their listings, Howard Hanna has partnered with Zillow on a new marketing agreement. Here’s the video explaining their reasoning:
As Rob mentions on Facebook, “This is a much, much bigger deal than people are realizing at the moment.”
Think the tide is shifting on this listing syndication discussion?
Abraham Walker
Posted at 14:48h, 15 FebruaryThe shit is starting to hit the fan.
Art
Posted at 16:27h, 15 Februaryso the listing agents get their listing leads thru Zillow… all other listings will channel thru corporate referral to the appropriate HH branch office. Seems like a good deal for them to buy leads… I mean “partner with Zillow to be able to provide accurate data.”
Craig Kamman
Posted at 19:27h, 15 FebruaryI am confused. Is Howard Hanna pulling syndication from Trulia and Realtor.com and exclusively advertising on Zillow (“Partnership”)? Or are they merely agreeing to an advertising campaign on Zillow and leaving syndication everywhere?
Alex Cortez
Posted at 18:50h, 16 FebruaryThe tide is shifting? Hardly. It seemed like a very one-sided deal and one that the aggregators couldn’t afford to offer every brokerage. Sounds like real estate agents are waking up and will send ZRT down the same road of MySpace.
Drew Meyers
Posted at 18:54h, 16 FebruaryDid you read Rob’s latest thoughts? http://www.notorious-rob.com/2012/02/16/thoughts-zillows-2011-results-howard-hanna/
I don’t think this is a one sided deal at all. It seems like a win-win all the way around. But I of course don’t know the details of the deal.
Mike McGee
Posted at 20:29h, 21 FebruarySo, all it takes is a cold $1M bucks to persuade Zillow to send leads to the actual agent for that property. http://www.inman.com/news/2012/02/21/howard-hanna-invests-1m-plus-enhance-real-estate-listings