Rent a Moving Truck with On the Move
It’s not “tech” per say, but one of the more creative marketing approaches I came across at Inman Connect last week was On the Move. They lease trucks covered with custom graphics, also known as driving billboards.
What’s so creative about this? If it’s just for your business, then it’s not. But what if it’s a truck “for your clients exclusive use”? (at the brokerage level). Your clients will use it on their big moving day — and YOUR CLIENTS will drive it all around town, showcasing your brand in the process.
Apparently this strategy is fairly wide spread, but I can’t remember having ever seen one in the Seattle area.
What do you say? Want to rent a driving billboard and loan it to your clients?
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Patrick Healy
Posted at 09:56h, 31 JanuaryThis is clever. As someone who just moved, I can say I would have loved it if someone threw me a free truck to do this with so I could have just hired packers/loaders/unloaders/unpackers on my own. It’s hard to find a moving company that does everything right and even harder to find one that will do it cost effectively. This could help aleviate some of tha anxiety for movers….
Drew Meyers
Posted at 11:19h, 31 JanuaryTotally agree with you. Surprised more people aren’t doing this.