I first heard about Matterport quite some time ago, likely from a random blog post or tweet. Then Seth (Curb Call) recently told me about it after witnessing the technology first hand at Realogy FWD. But I still hadn’t taken a close look to truly understand how their technology worked. On Wednesday, I got a brief demo at Inman Connect. And, let me tell you, it’s damn impressive. A advanced camera is placed in the room, click a button and it scans 360 degress, move the camera to a different part of the home/room, press go again and continue moving it around until it fills in all the gaps with imagery. All the imagery (extensive) is stored on Mattport’s servers. At the end, a full 3D rendering is delivered that can be embedded elsewhere.
Why does this matter? It’ll save everyone time. You can bet this will increase conversions of people who actually come see houses since they have already done a complete walk through digitally. Rather than seeing 50 houses in person, maybe buyers will only have to see 10. That’s a win for both buyers and agents alike.
Surefield is playing with this technology as well, but Matterport blows them away (IMO).
Right now, the technology requires a camera that costs $4,500 (order here). But, that will change over time, and you can imagine your smart phone powering the imagery. When that happens, this 3D technology will become affordable to virtually every single agent and broker.
This applies to residential real estate.
Or, really, any space in the real world. 3D is here. The possibilities for this technology are virtually endless.