In our latest real estate tech entrepreneur interview, we’re speaking with the founder of Prismana, Pat Healy. Those who have been in the industry awhile know Pat is no stranger to real estate. He was an organizer for REBarCamp NY for many years, and formerly employed by Onboard Informatics. He is truly one of my favorite people in this industry, and he’s on my short list of people I reach out to every time I’m in NYC.
Without further ado…
What do you do?
Prismana is a business intelligence company that offers its customers the ability to better understand where their efforts are yielding fruit and which ones may need adjustments. The platform came about from me having one too many meetings with my clients where they were going to make decisions that I knew would not be in their best interest but they didn’t have the best information possible. After a lot of research and conversations with several companies in the small business space, I grew frustrated that there was no cost effective way to do this. There were plenty that helped big companies but nothing for companies under 100 people. Marketing intelligence systems at the time were complicated and expensive – often costing more per month than the clients’ entire marketing budget.
What problem does your product/service solve?
Prismana helps clients understand which channels are converting regardless of how their customers choose to contact them. It’s a unified solution that doesn’t require companies to couple together lots of different solutions (call tracking, commerce tracking analytics, etc) and hope they work in order to measure the effectiveness of any given channel. It’s also really easy to implement and use. Most people can be up and running in a few minutes once they’ve decided how they want their customers to be able to contact them and how they choose to capture the lead. Prismana is not intrusive so it won’t disrupt your current systems so you don’t have to worry about a lot of messy integrations either. Lastly, Prismana is cost effective so it won’t break the bank in order to let you know if your lead generation efforts are working or not. You can put that extra money towards something else – like giving your best performing employees spot bonuses or something.
Prismana can work with just about any online marketing effort you can think of:
- Organic Search
- Paid Advertising
- Email Marketing
- Referral Sources
- Social (organic and paid)
It also doesn’t care how your customers contact you. This is great for business that have a mix of forms, inbound calls, email, chat, etc. It takes all of your leads in and passes the source to you instantly so you can capture that in any system you may be using. It’s really kinda cool when you think about it. We’ve worked hard to simplify things.
What are you most excited about?
I’m really excited about all of the enhancements we’ve been making and the growth we are experiencing. We’re a new company so growth is our big objective next to delivering the best product possible. Growth means we can hire more people and step up our product road map velocity. That’s been the hardest thing for us up until recently. Small teams are great for being nimble but we’re certainly looking forward to putting more hands on the product so that we can do all of the things we’ve been envisioning.
We take a lot of time to speak to our customers to find out what their pain points are in terms of making decisions about their business. Lots of conversations about what they love about what we do and what they feel is missing. Between those conversations and our team’s internal sessions there’s A LOT of things we can’t wait to get to.
What’s next for you?
The next big thing for us is developing our insights feature where customers can see high level intelligence about which channels are getting the most activity, missed opportunities, and recommendations of possible new channels they may want to consider exploring. There’s a bunch of other things we are still discussing putting in there but we want to keep it simple to start and fold in features that our customers are asking for – not what we think they want. The platform is so flexible that we find a new use case every week and that keeps us thinking about what is next. We’ve got some pretty big plans for it if that’s not obvious from these answers. 🙂
What’s a cause you’re passionate about and why?
Over the past few years, I’ve gotten involved more and more with the Boy Scouts of America. I was a Scout as a youth and my son has taken interest in it as well. I think it’s a great organization and it teaches the boys a lot of practical skills that seem to be less and less common these days. I think the leadership skills that are ingrained in them help to develop clear headed, functional and productive adults.
I moved around a bit as a kid from urban to suburban to rural areas and one thing that was consistent for me was the ethos of Scouting. And those skills I learned helped me regardless of where I was. I firmly believe that it was instrumental in molding me into the person I am today. I want every young person to have this kind of an opportunity to push themselves to be their best. I could certainly see myself working with the BSA on a larger scale. They just have so much to offer.
Thanks to Pat for sharing his story. If you’d like to connect, find him on LinkedIn here.
We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).