In our latest real estate tech entrepreneur interview, we’re speaking with Gonzalo Navarro, the Creative Director and Partner for ArX Solutions.
Without further ado…
What do you do?
I run the main production office of ArX Solutions, one of the top 10 architectural visualization companies in the world. We create different tools to provide brokers, developers, planners, architects and interior designers communicate, in a better way, their products.
What problem does your product/service solve?
The kind of tools ArX Solutions provides solve a big problem everybody faces today: buyers/clients are not always in the same city, not even in the same country as they are. Remote sharing, collaboration and sales trips are getting more usual. In the particular case of brokers and developers: until a few years ago, when VR and AR started to get steam, there was no way of showing a property without being physically there. Now that changed completely, a person with an Ipad and some VR goggles can take the experience of being in a particular space to anywhere in the world, for example: a buyer from Russia can walk a condo in Manhattan and see the views, spaces, finishes, etc. without leaving his office.
What are you most excited about right now?
The conjunction of VR and AR in our industry. We are just seeing the tip of the iceberg of the new possibilities and the impact they will cause to the Real Estate Marketing business.
What’s next for you?
We are expanding our R&D into a real time cloud based solution for marketing real estate, technology is getting more powerful and cheaper everyday. It’s a matter of time since VR and AR will became as normal as a Smartphone is today.
What’s a cause you’re passionate about and why?
At ArX Solutions we like to do creative and unique images and VR because that give us the resources to do something that we do care more: social responsibility. We would like to continue growing to be able to continue supporting the multiple charities our company support, some of them are: St. Jude Hospital to provide cure for Children’s Cancer, Fundacion Maria to help kids to attend school in Argentina, and a foster house for abused children in El Salvador, among st others. We really think children are the future, and we like to give back to the community.
Thanks to Gonzalo for sharing his story. If you’d like to connect, find him on LinkedIn here.
We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).