In our latest Meet the Real Estate Tech Entrepreneur interview, we’re speaking with Austin Allison of dotloop.
Here’s a bit more about him, from his own mouth…
What do you do?
I am the founder and CEO of dotloop, the fastest-growing software company in real estate. We’re changing the way homes are bought and sold by allowing everyone involved — agents, brokers, consumers, inspectors, etc. — to work better together. It’s all tied to our concept of Peoplework, meaning that people are at the center of business. This is especially true in relationship-driven industries such as real estate. I’m currently co-authoring a book with Chris Smith on the topic, “Peoplework: Welcome to the People (Not Digital) Revolution.” Chris and I are funding the project through Kickstarter, and we’d love for you to join the movement.
Why do you do what you do?
I bought and sold real estate throughout college, and fifteen minutes into my first transaction I was drowning in paperwork and frustrated. I was using eBay and Amazon in my personal life and couldn’t understand why buying or selling a home was such a frustrating, terrible experience. So I decided to do something about it and created dotloop in 2009 out of my hometown, Cincinnati.
I caught the real estate bug early and never shook it. I love helping people work better together. In many ways, the Internet has de-humanized our interactions, which is a big problem in industries such as real estate that revolve around relationships. It’s more important than ever that real estate professionals bring people back to the center of the equation and create experiences that everyone loves.
What are you most excited about right now?
It’s an exciting time to be in real estate, especially as more and more of us understand that people are the most important part of the process. This has always been true, of course, but agents and brokers all over the country are getting that people matter above all else. Not technology. Not features. Not that top online ad placement. Success in real estate comes down to putting people first and creating great experiences that people love. That’s Peoplework, and it’s really resonating. That’s exciting.
What’s next for you?
A book — and getting out the Peoplework message. We also recently completely overhauled dotloop to make our product even easier to use, so I’m excited to connect with our customers to see how the new dotloop and the principles of Peoplework are helping their businesses.
What’s a cause you’re passionate about and why?
Entrepreneurialism — and helping young entrepreneurs grow their ideas into real-world companies. I’m a mentor in the Inman News’ Incubator program, and I regularly speak to aspiring entrepreneurs at local universities. I’m also involved in the Cincinnati startup scene. It’s a great place to build a company!
We’ll be featuring other real estate tech entrepreneurs in the coming weeks. If you are an entrepreneur in the real estate vertical (past or present), and want to be profiled, please sign up for an OHW account and add “real estate tech entrepreneurs” as an interest on your profile — then shoot me an email (drew at ohheyworld).