Near Field Communication & the iPhone 5S, and Its Impact on Real Estate Advertising
It’s reported that NFC (near field communication) will be included in the iPhone 5S, which could change the game for advertising in the physical world. Read this article, and watch the video embedded below…
I don’t know about you, but I see an extremely compelling potential offering on real estate for sale signs such as the one I snapped a photo of the other day in Queen Anne.
NFC-enabled iPhones could forever change the way buyers express interest in a property in the real world.
Greg Fischer
Posted at 15:08h, 27 AugustNFC in real estate should buy the plot at the graveyard right next to QR code yard signs.
Drew Meyers
Posted at 15:13h, 27 Augustyou know as well as I that I hate QR codes, and am glad they have largely disappeared from the public conversation. I think NFC is different though, since it’s built into the phone. There are certainly privacy issues to this, but that’s another can of worms that I won’t go into.
Maybe i’m wrong, but I can see this maybe actually working if used correctly. Or maybe I’m wrong and this will flop/tank/never work. We’ll see 🙂
Anonymous
Posted at 17:47h, 27 AugustI think Augmented Reality has a much better chance. NFC is more difficult to implement
Jordan Camacho
Posted at 23:00h, 28 AugustI think augmented reality could definitely be useful for commercial development and new homes, but not sure how it would help with resales. I can’t wait for Oculus Rift though. Google Glass will be great for agents though. I can already think of multiple uses.
The problem with QR was that you had to turn on your phone, download a scanner, scan the code etc. If you only have to turn your phone on and hold it up to the NFC chip it could save you from having to print and deliver flyers or brochures time and again. And I don’t know a lot about how NFC works either, but if you could track all the people that connected it could be very useful.
Drew Meyers
Posted at 15:22h, 27 AugustWhat if there was a screen on the sign. If you held your phone up to it, it would connect to your account on some site (not sure which one) and show you a yelp map nearby with items highlighted by your specific agent. Or maybe it’s as simple as you get a digital “things you should know about this listing” by hovering your phone over. No one wants that stupid piece of paper in the box; they want that info saved somewhere where they can see it later. If hovering your phone over the sign put that listing into my favorites automatically rather than making me pull up an app and find the listing (granted it’s not hard) and favorite it there..then that saves buyers a little bit of hassle.
I don’t know. I don’t even really know how NFC works, and what it can or cannot do. I read that article and my mind started wondering…
rolandestrada
Posted at 15:34h, 27 AugustI follow Apple closely and it’s not going happen this year if ever.
Drew Meyers
Posted at 15:37h, 27 AugustGood to know. I don’t follow them closely in terms of product updates. I just have my mac pro and iphone that work wonderfully. And that’s all I really want out of them.. 🙂
Sam DeBord, SeattleHome.com
Posted at 09:03h, 28 AugustI just like the real estate sign 😉
I still don’t know much about NFC, but it seems far better suited than QR codes for this application. It even seems better than the grocery/billboard ads that the article identifies. People will spend a few seconds with their phone if they’re really interested in real estate. Not so much with a billboard. It will be interesting to see if it really becomes a native part of the iPhone.
Technology Never Sleeps
Posted at 07:43h, 06 SeptemberThose in real estate should look to the UK and how they are using NFC promotions in selling homes. Apple around the world is only 15-20% of the smartphone market. With all other smartphone manufactures putting in NFC they are the only ones that don’t. Another note Apple has over 20 patents that are tied to NFC technology.