A couple of months ago I was using Twitter search and discovered Deed Street. Deed Street is an open micro-blogging platform which offers aggregation of real estate Tweets using the “^” tag on Twitter. The site, which was launched in September, requires a user to either login using their Twitter account or to simply post on Twitter using a specific tag or dual “^^” tag. Side note, although the correct name of the (^) tag is a Caret, I’ve read that the founder Doug Lazovick calls it the (house) tag because of the roof shape, (clever).
After signing in once at Deed Street, one can start using the “^” to organize tweets they post either on the site or simply from their Twitter account. For example, if I want to post about a news article in Atlanta, I would simply use “^ATL” when I post. Doing this aggregates the tweet within Deed Street. This is better than traditional Twitter search because the specific posting will not be confused with “party tonight in the ATL!” This might all sound a bit overwhelming at first but the site has many suggested abbreviations for geographic areas as well as commonly used words such as “mortgage” and “shortsales”.
Sample recent conversations taking place about Atlanta:
I’ve used Deed Street off and on over the last month or so but other times, admittedly, I’ve forgotten to use the ^ or the ^^ when posting about real estate on Twitter. This is solved by simply logging into the application and managing your Twitter postings from Deed Street. In theory this makes sense since the application gives you a pretty beefy profile. It allows you to show more data than Twitter including your; blog feed, Linkedin URL, Facebook URL, and a short description.
As you can see with the example below, setting up your profile has some distinct benefits to it:
The micro-blogging profile on steroids might be originally intended along with the remainder of the site to be business to consumer focused, but I think the real value is in meeting other real estate professionals. In fact Lazovic calls it e-harmony for real estate professionals and consumers. From my experience so far 100% of the conversation has been B to B. The site may end up working better as a community portal for real estate people to satisfy their social networking hunger. Adoption is going to be the key element as it always is. The assumption is the consumer will find the site via Twitter search as I did. From the real estate professional side, Deed Street should get a good mention at Inman Connect in January where Lazovic is speaking on the panel: Tweet This! The Business Case for Twitter.
Overall I think Deed Street has the potential to be a good filter for real estate conversations on Twitter with this community approach. Currently they are pretty much alone in this category although I recently checked out another more B to B focused one called CoBrokeNation (little activity as of this post). Real estate professionals can use Deed Street to connect with others in their local communities or carve out a niche for their specific geographic area if consumer adoption takes place.