You are here: GeekEstate Blog » Identity Management, Twitter » Real Estate Tweets, Aggregated

Real Estate Tweets, Aggregated

A couple of months ago I was using Twitter search and discovered Deed Street.  Deed Street is an open micro-blogging platform which offers aggregation of real estate Tweets using the “^” tag on Twitter.  The site, which was launched in September, requires a user to either login using their Twitter account or to simply post on Twitter using a specific tag or dual “^^” tag.  Side note, although the correct name of the (^) tag is a Caret, I’ve read that the founder Doug Lazovick calls it the (house) tag because of the roof shape, (clever).

After signing in once at Deed Street, one can start using the “^” to organize tweets they post either on the site or simply from their Twitter account.  For example, if I want to post about a news article in Atlanta, I would simply use  “^ATL” when I post.  Doing this aggregates the tweet within Deed Street.  This is better than traditional Twitter search because the specific posting will not be confused with “party tonight in the ATL!”  This might all sound a bit overwhelming at first but the site has many suggested abbreviations for geographic areas as well as commonly used words such as “mortgage” and “shortsales”.

Sample recent conversations taking place about Atlanta:

ATL Search

I’ve used Deed Street off and on over the last month or so but other times, admittedly, I’ve forgotten to use the ^ or the ^^ when posting about real estate on Twitter.  This is solved by simply logging into the application and managing your Twitter postings from Deed Street.  In theory this makes sense since the application gives you a pretty beefy profile.  It allows you to show more data than Twitter including your; blog feed, Linkedin URL, Facebook URL, and a short description.

As you can see with the example below, setting up your profile has some distinct benefits to it:

Ryan Profile

The micro-blogging profile on steroids might be originally intended along with the remainder of the site to be business to consumer focused, but I think the real value is in meeting other real estate professionals.  In fact Lazovic calls it e-harmony for real estate professionals and consumers.  From my experience so far 100% of the conversation has been B to B.  The site may end up working better as a community portal for real estate people to satisfy their social networking hunger.   Adoption is going to be the key element as it always is.  The assumption is the consumer will find the site via Twitter search as I did.   From the real estate professional side, Deed Street should get a good mention at Inman Connect in January where Lazovic is speaking on the panel:  Tweet This! The Business Case for Twitter.

Overall I think Deed Street has the potential to be a good filter for real estate conversations on Twitter with this community approach. Currently they are pretty much alone in this category although I recently checked out another more B to B focused one called CoBrokeNation (little activity as of this post).  Real estate professionals can use Deed Street to connect with others in their local communities or carve out a niche for their specific geographic area if consumer adoption takes place.

This entry was posted in Identity Management, Twitter and tagged , , , . Bookmark the permalink.
  • briangreen

    Very interesting. It's amazing how social networks have evolved and become tailored to specific fields of business, like the real estate industry. This seems like a much easier way to search for real estate content on twitter than swimming and filtering through all of the spams and all of the other jumbled minutiae out there. Thanks for the tip. Can't wait to check it out.

  • Doug Lazovick (Deed Street founder) lives in Phoenix. Great guy, wicked smart! Anyone going to Inman Connect NYC in a couple of weeks should hit him up (he's speaking). You'll learn something…

  • Ryan,

    Thank you for the great write-up on DeedStreet. A few things I wanted to point out.

    Although we started out supporting a few select city codes (ex: ^ATL), just in the last few days, we've opened up the system so that you can tag anything. Users can continue to use ^ATL, but they could also now tag ^Atlanta if they prefer. I suggest using the tag most identifiable with your city. If your starting out on the site, I would tag the city or neighborhood that you want to be the “expert” on (ex: ^Brooklyn).

    Also, as long as you tag one keyword, or use ^^, every word in your tweet is automatically tagged within our system (meaning it's indexed and now searchable on the website).

    Recently we've also created a widget too. The widget allows for only your DeedStreet tagged tweets to appear on your website/blog. We thought this would be a good filter, so that only real estate related tweets appear on your website (and not all the other tweets that may be somewhat inappropriate for your website/blog). You can choose either to filter all of your DeedStreet tweets, regardless of tag, onto your site. Or you can choose one specific keyword/city/neighborhood (hopefully this feature will help people to remember to use the ^ symbol).

    You are right that so far basically all the conversation has been B to B. However, we would like a good cross section of city/neighborhoods covered before we start aggressively going after consumers (and everyday, we are growing a little on that end…especially with great write-ups like this one). With that said, we will soon be working on apps and features, specifically to draw in the consumer.

    Finally, for anyone attending Inman Connect (or RE BarCamp – NewYork), would love to meet in in real life. Just look for me. I'll be easy to find. I'm the tall goofy-looking guy.

    Doug Lazovick

    • Doug, thanks for your feedback. I think it will be interesting to see how it evolves on the B to C side of things. I'm telling my agents this is a place they can start networking with other professionals and carve out their local niche. Assuming the adoption comes, of course, it will be time well spent.

      Would be curious if you have an success stories on the B to C side you can share on your blog.

      Also look forward to meeting you at Inman. Congrats on the appointment to a panel there.

  • Hi,
    Deed Street,New for me.Your post seems this site would be really very interesting.I will surely visit the site.Thank you very much explaining the features of the site.

  • Pingback: Top 10 real estate posts of the day 1/4/2010 : Tempe real estate and free home search()

  • Good thing you have done here, Thanks!

    Simon Salloom LA Times: Southern California home prices and sales improve in November
    Southern California's real estate industry, decimated by the mortgage meltdown and housing bust, is stirring to life again — even making hiring plans — as home prices bounce back.
    Find more information about Santa Monica and Brentwood Real Estate here

2008 - 2017 GEEK ESTATE · ALL RIGHTS RESERVED - THEME BY Virtual Results
Hosted by Caffeine Interactive