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Why is Recruiting So Damn Hard for Brokers?

Pretty simple. Your “brand” means absolutely nothing. No brand values. No differentiator. If that’s the case (as it is for most real estate companies), the only way you can recruit is by paying more.

Solve your brand, and you’ll solve your recruiting issues.

[Graphic via business2community.com]

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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