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Tag Archives: niche marketing

Tag Archives: niche marketing

The Real Estate Angle to a Start-Up House

by Drew Meyers on 2:42 pm March 28, 2015

Certainly there is no shortage of money in the technology sector, and that’s growing rather than shrinking. Real estate agents and brokers want to reach relocation clients moving to town for those extremely high-paying jobs. I wrote about being the “start-up agent” in 2013. It’s still do-able. How? Here’s one an idea to kickstart your efforts: Fund/sponsor/build a local start-up house. These types of houses exist already in some places. For example, Hackersurfing (funded/run by WeFunder) and StartupHouse in San Francisco. There’s Krash. Kansas City Startup Village (see … Read More »

The Startup Real Estate Agent

by Drew Meyers on 7:50 pm November 18, 2013

Picking a niche is important. We’ve talked about it here. Another niche you could focus on? Being the startup agent. What go me thinking on this? Aside from being a geek working on a startup myself (Oh Hey World & Horizon), there was an article in PandoDaily on Saturday talking about a Venture Capitalist who wants startups to move to Bend. Well guess what? All those entrepreneurs moving to Bend — will need agents. Image via For those in San Francisco, Seattle, New York, Boulder, … Read More »

The Sharing Economy, and Picking Your Niche

by Drew Meyers on 5:25 pm July 31, 2013

There is a new initiative related to the “sharing economy” that launched today. Some of you may have seen it. PEERS is a grassroots organization that supports the sharing economy movement. We believe that by sharing what we already have — like cars, homes, skills and time — everyone benefits in the process. The sharing economy is quickly becoming a global phenomenon (recent NYT article). For those passionate about the sharing economy, they’re likely extremely passionate about it. Some of those people live in … Read More »

Picking a Niche

by Drew Meyers on 3:52 pm December 18, 2012

When it comes to branding, there is a lot to be said for picking a niche. For instance, take a look at Tiny House Listings. The site won’t appeal to everyone, but will absolutely appeal to a big chunk of the population — people like me who seek small living spaces, and have no desire for big homes. Their branding is focused around promoting minimalism, which is smart given the target market they are going after. I don’t want a home yet, but when I do, there … Read More »

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