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Tag Archives: strategy

Potential Strategies for Realtor.com

by Drew Meyers on 4:41 pm June 11, 2013

We know an amazing team is paramount to Realtor.com somehow figuring out how to overtake Zillow and Trulia. But what possible strategic product/business approaches could Realtor.com take? What is not the winning strategy? Winning with a “cool” factor. Pounding on the “data freshness” (updates every 15 minutes) angle. I really don’t think the common buyer cares about getting updates every 15 minutes, but maybe that’s me. Adding FSBOs & distressed properties. What are some angles worth exploring? Capitalized on “History of a Home” concept – … Read More »

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