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Tag Archives: xome

Tag Archives: xome

Xome’s Brand Problems

by Drew Meyers on 11:39 am January 8, 2016

Greg wrote about whether Xome is going to rebrand the other day. I saw a television commercial last week during the Seahawks game advertising Xome as the official real estate app of the Seattle Seahawks. I went to their website, and see the primary value proposition as: Everything you need to buy and sell a home – under one roof. Those who know the industry (like those who read this blog) know that’s a massively broad value prop that is all but impossible to deliver on. … Read More »

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