HomeLight is aiming to help you finding the perfect Realtor, based on their expertise.

It’s a great premise.

But do people care?

My friend’s brother recently got married, and he and his wife are about to buy a house.

How did they choose an agent?

The real estate agent they’ve known the longest. They didn’t interview a single other agent. For them, “trust” was the biggest – and only – factor.

How do you reach those buyers with that mindset? How do you persuade them that interviewing multiple agents is a good idea?