Let’s face it. No matter what industry you work in – you want the inside scoop. If it’s not public knowledge, your desire to know anything and everything escalates — for no other reason than curiosity of the unknown.
A few days ago, I was talking to a friend of mine who is an agent in Seattle — and got to talking about what a smart lead acquisition strategy Redfin has deployed with their Offer Insights (launched earlier this year). Offer Insights provides real-time statistics and notes from Redfin agents about thousands of offers submitted on behalf of Redfin clients. In other words, information that is not in the public domain. Which, of course, prompts buyers to inquire to learn more even if it doesn’t actually help them buy a house — simply because their curiosity gets the best of them.
Any other brokerages taking this approach yet? It wouldn’t surprise me to see Zillow or Trulia turn this feature on nationwide, and use it as a massive lead generation strategy for their premier agents.