skift-logo…is an article that’ll be written by someone in 10 years.

Based on what Dennis Schaal at Skift just did to detail the history of online travel & the impacts on the broader industry, the bar is high. He just put out a 40,000 word piece on Skift plus a podcast explaining more about the process he went through.

The common characters who were part of the story of online travel’s origins, and will have a prime seat when someone documents it for the real estate industry: Rich Barton, and Spencer Rascoff.

Anyone want to sign up to research and write the piece? Brad? Rob Hahn?