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Truepad – Showcasing the “Best Valued Homes”

I spent some time looking at TruePad, a real estate portal only available in Chicago (Inman coverage here).

“Find the best valued homes”.

I like it. Unlike the majority of approaches I see (aka search for home in city X), that actually seems like a differentiated value proposition buyers will care about.

I’ve long been a fan of using agent data in portals; the challenge is incentives. How do you incentivize agents to provide the data? Additional exposure, leads, or forced data collection/insights via a Redfin-like brokerage model. I like the fact Truepad’s team is perfecting the model in one market first.

Chicago only? I’ll wager a pretty penny this model will be copied into other markets at a rapid rate.

I’m still long on the agent estimates / public CMA opportunity.

About Drew Meyers

Founder of Geek Estate Blog / Geek Estate Labs. Zillow Alum. Travel addict & co-founder of Horizon. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • I like it too. It will be interesting to see if it takes off.

    I think a lot will depend on the other areas of their website too. Just having this is not enough, but if they have a great website, plus add this, then they have something special.

  • Eileen Romito

    Thanks for the comments, Drew and Bryn! Come visit us at the November 3-6 NAR Conference in Chicago and you’ll see more about the value prop we offer to agents, successfully incentivizing them to use our platform. Booth 940.
    Eileen Romito
    Agent Operations Lead, Truepad

    • I won’t be in chicago, but keep up the good work.

      • Eileen Romito

        Thanks! Hopefully we’ll catch you at the next event. A few of us will be attending Inman Connect next month if you’ll be around.

        • Yup, I will be in SF that week.

          • Eileen Romito

            I’ll drop you a line. Maybe lunch or coffee one day? I’ll message you on LinkedIn. Also, the travel addict and ex-backpacker in me is interested to hear about your Horizon app. Have a great one.

          • Yep. You should have an email to your gmail from my geekestatelabs addy already.

    • I won’t be there, but if I can help you test your website online just let me know.

  • Sep Niakan

    How is this monetized?

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