What is MyFrontSteps?
From the press release (PDF file):
MyFrontSteps connects people over social networks allowing them to share their home and home experiences with friends, family and the world – from their front steps in. Allowing everyone to leverage the collective experiences of their social graph – people they know and trust – to find inspiration and local service providers to improve home and lifestyle.
Consumers are beginning their search for services online. Many of the best service providers operate via referral and have no real online presence. MyFrontSteps allows people to open their “black book” of great service providers and share their experience with friends, family or anyone, via the social network of their choice.
MyFrontSteps’ first product, StepRep, will allow home service professionals to monitor, manage and build their online identity and reputation. MyFrontSteps will help consumers find, select and utilize home service providers and gain insight and knowledge about them from people they know and trust.
VendAsta was founded by several executives formerly with Point2 Agent — a leading real estate web site provider and search portal.
Inside sources confirm they are quite busy and are actively expanding their development/consulting workforce.