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Zillow Adds Neighborhood Advice via Facebook Connect

Zillow launched Neighborhood Advice. As a home buyer, Neighborhood Advice recommends which friends (via Facebook Connect) to ask about the particular neighborhood or city they are searching in. I would bet almost every single home buyer asks at least a few people — either online or offline — what a particular community they are looking to buy in is like to live in. Most web sites that succeed do so by enabling users to do things THEY ALREADY DO OFFLINE more efficiently online. This is certainly one of those scenarios that happens everyday offline, but isn’t easy to do online (until now). In fact, I recently wrote about the social context I thought was missing from the online search experience. This feature solves that social context problem.

My hunch is Zillow’s next move is to figure out how to weave real estate agents into the Neighborhood Advice process — likely by giving Premiere Agents branding inside that Facebook Connect experience and encouraging buyers to contact the agents in addition to their friends who live there.

Sound cool? You can try it here.

This is a brilliant strategic product decision by Zillow in my book.

About Drew Meyers

Drew Meyers is the founder of Geek Estate Blog. He is a Travel addict & co-founder of Oh Hey World. Social entrepreneurship & microfinance advocate. Fan of Red Hot Chili Peppers and Kiva.

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  • http://SeattleHome.com Sam DeBord, SeattleHome.com

    It really is an ingenious move, Drew.  I need to hire away some of Zillow’s programmers for a few months. 

    Not only will it allow people more social interaction in their decision-making process, the conversation will be shared with a broader audience on Facebook, which will certainly drive traffic. 

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