I’m at REBarCamp in Houston right now, and Paul Chaney is currently giving a keynote speech. He just detailed 5 trends that are turning this world upside down:

  • Consumer skepticism and resistance to advertising
  • Media fragmentation is out of control
  • Increasingly the consumer is in control
  • The pressure is on to improve targeting — to achieve relevance and minimize waste
  • Companies held to new levels of accountability

Additionally, transparency and authenticity are crucial to success in this online world. If you want to follow along today, Brad at Active Rain is streaming the conference live over at his blog