Doorsteps, which I’ve covered before just put out a new video…
The bar to real estate marketing just got pushed up a notch. Bravo Michele and team. Bravo.
PS: I’ll be asking Michele for some input when we embark on creating our own video for Oh Hey World.
Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.
Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.
A mastermind for real estate tech innovators.
Stay abreast of industry trends and network with other industry doers and entrepreneurs.
A PAID MEMBERSHIP, PRIVATE COMMUNITY.
We build consumer products at the intersection of community, real estate, and travel.
Learn MoreStay a Night, Give a Night
Farm your area with an innovative program to build community and help address our homelessness challenge.
Mike Price
Posted at 20:53h, 03 MarchIt is an OUTSTANDING example of connecting with today’s real estate client. Production value is awesome, great copy et al. If I changed anything it would be the length, for a consumer focused piece it’s way too long and I would have stepped up the voice over talent. It wasn’t terrible and not a deal killer but you can get great voice over talent these days at very reasonable amounts. I’ve said it a million times, understanding how to connect and serve the right content that speaks to lifestyle is the key to success in the future of real estate.
Michele Serro
Posted at 14:57h, 04 MarchMike, thanks so much for your thoughts. I hear you on the video talent – that’s what happens when you are obsessed with shipping and the founder records the VO in her bedroom in the wee hours (yup that’s me). We are scrappy bunch! thanks again for the comments – love ’em.
Greg Fischer
Posted at 12:12h, 05 March@twitter-9919102:disqus – I thought the voice over was awesome, not only was it recorded by the scrappy startup founder – the entire video concept really speaks to the process as a whole. There are elegant pieces and more raw experiences in homebuying – and I think the video nailed that feeling with purpose.
This concept couldn’t be paid for or duplicated by anyone in our space. This is an extension of the team at Doorsteps and the output is a result of their talent, design experience, and desire to bring meaningful experiences to housing.
Michele Serro
Posted at 13:10h, 05 Marchthanks Greg – we are having a great time doing this and I love that our purpose is coming through. And of course, it’s cool to know that people like you are going on this journey with us.
Michele Serro
Posted at 04:53h, 05 Marchthanks for posting Drew. And any time 🙂
Dan Krell
Posted at 15:11h, 05 MarchI like the concept of changing the perception of what people think about the real estate process.
Bob Van H.
Posted at 19:29h, 05 March@Drew Meyers wow this video is very good. two thumbs up for this. I totally loved the phrase when it said ” we are not simply trying to find your house, we are trying to understand your life…..” Man YOU’re a Geek! 😀
DoorSteps Acquired by Move - GeekEstate Blog
Posted at 11:23h, 02 May[…] team — both because they are great people but also because they’ve executed to build a real brand that means for something. Great strategic acquisition by […]
Andrew Mooers
Posted at 15:57h, 20 DecemberReal estate is less salemanship but match making. Real estate video is sexy, show and tell and breathes life into the 30 to 50 frames with natural sound. Real estate is emotional, about your life and how to improve it moving here, buying this, or this or how about that property listing. Do video, have more sales, get more listings.