Take a few minutes and read Seth Godin’s Race to the Bottom post.

It finishes with this quote:

The race to the top makes more sense to me. The race to the top is focused on design and respect and dignity and guts and innovation and sustainability and yes, generosity when it might be easier to be selfish. It’s also risky, filled with difficult technical and emotional hurdles, and requires patience and effort and insight. The race to the top is the long-term path with the desirable outcome.

Sign me up.

Are you racing toward the bottom or the top?

The choice is pretty clear to me. Make the right decision.