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The Only Unique Content You Have — Is YOU

The Only Unique Content You Have — Is YOU

I’ve been thinking more about the content problem lately. One of the best ways to generate traffic is to create great content. But content is everywhere on the web — how is your content differentiated among the hundreds or thousands of others who are writing…

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Features of the "Ultimate" Real Estate App?

Features of the "Ultimate" Real Estate App?

Here’s a tweet by Brian Dittmer that I wanted to extend to the Geek Estate audience for further feedback: what features would your ultimate #realestate app have? #retechchat What do you think? What is the killer real estate app and what features does it need…

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#retechchat Topic of Discussion for Monday – Lead Acquisition Strategies

#retechchat Topic of Discussion for Monday – Lead Acquisition Strategies

The topic for Monday’s #retechchat is Lead Acquisition Strategies. What are the best sources of leads? Blogging? Zillow? Realtor.com? Google Adwords? Craigslist? What’s the ROI of each channel? Tune in Monday to discuss these questions and more. To participate in Monday’s #retechchat, here are a few…

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#retechchat Transcript – Capitalizing on Paid Traffic and Leads

#retechchat Transcript – Capitalizing on Paid Traffic and Leads

The topic of tonight’s #retechchat was Capitalizing on Paid Traffic and Leads. Here is the text document that I saved for those who want to browse through the entire discussion: Download it HERE (best to use TextEdit on a Mac from what I hear). There are…

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#retechchat Topic of Discussion for Monday – Capitalizing on Paid Traffic and Leads

#retechchat Topic of Discussion for Monday – Capitalizing on Paid Traffic and Leads

The topic tonight’s #retechchat is Capitalizing on Paid Traffic and Leads. There are plenty of agents around the country making a very good living from converting paid traffic & leads to clients — so we’ll center the discussion around strategies and tactics. To participate in Monday’s…

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Roadtrip to Portland for Agent Reboot

Roadtrip to Portland for Agent Reboot

I’m headed to Portland this afternoon for a few days to catch all the fun at Agent Reboot Portland on Wednesday. You can still buy tickets for $49 to see the likes of Chris Smith, Darin Persinger, Nicole Nicolay, Wendy Forsythe, Brad Andersohn, and more speak…

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#retechchat Transcript – Craigslist

#retechchat Transcript – Craigslist

The topic of last night’s #retechchat was Craigslist. I had to jump out early for a best friend’s birthday, but was still a great discussion from skimming the archives for the last 30 minutes I missed. Here is the text document that I saved for…

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#retechchat Topic of Discussion for Monday – Craigslist

#retechchat Topic of Discussion for Monday – Craigslist

The topic tonight’s #retechchat is Craigslist. How can Craigslist be utilized to drive traffic to your website (where ideally you can convert them)? What are the best strategies to use? What kind of ads work and which ones fail? To participate in Monday’s #retechchat, here are…

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TIC TAC – How to Calculate ROI of Your Time

TIC TAC – How to Calculate ROI of Your Time

Here’s a great video by Darin Persinger explaining how to Calculate the ROI of Your Time. Thinking through your ROI is a hugely important activity for any business owner so as to spend your time on your most profitable activities (and hiring others to do…

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#retechchat Transcript – Role of the Individual Agent

#retechchat Transcript – Role of the Individual Agent

The topic of #retechchat tonight was the role of the individual agent. We discussed what technology agents should outsource, what tech an MLS should provide, brokerages and tech training, and a range of other topics. Here is the text document that I saved for those…

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