It’s been quite awhile since the topic of conversion rates on real estate websites was talked about.
What conversion rates is your website seeing?
(Keep in mind, without context, conversion numbers mean nothing.)
Discover an exclusive, objective lens into the trends, companies, people, and ideas shaping the future of real estate and the broader built world.
Curated news and commentary. Thesis-driven essays. Sector analysis & product reviews.
A mastermind for real estate tech innovators.
Stay abreast of industry trends and network with other industry doers and entrepreneurs.
A PAID MEMBERSHIP, PRIVATE COMMUNITY.
We build consumer products at the intersection of community, real estate, and travel.
Learn MoreStay a Night, Give a Night
Farm your area with an innovative program to build community and help address our homelessness challenge.
Bryn Kaufman
Posted at 10:52h, 10 MayI noticed I commented on your last post 4 years ago that is linked in your above post. Unfortunately my answer is still the same. I do not know my conversion numbers, which as you suggested is probably the case with many agents.
I do know my overall website usage is down about 25%. Perhaps because of the competition from my local Board of Realtors, as mentioned in my upcoming post.
We still attracted 51,871 users in the last 30 days who looked at 6.12 pages. I have no idea how many of them will convert to clients, but we do what we can to convert them.
graymoment
Posted at 02:06h, 11 MayThose are some impressive numbers!
Bryn Kaufman
Posted at 09:29h, 11 MayThanks. Not sure how it compares to other websites because I am on the island of Oahu, and we only cover Oahu. On the mainland I assume some agent’s websites cover a much larger area.
Jordan
Posted at 10:37h, 17 MayYour traffic is impressive. Do you have any plans on hiring someone to do UI/UX?
Bryn Kaufman
Posted at 11:56h, 17 MayLOL, I guess you do not like my UI. You are not alone, Drew looked at my site and did not like it either.
However, my site is a data driven site. I have a few rules I try to design by. Don’t make me think, don’t make me click, be mobile friendly.
Many times UI designers put the cart before the horse. For example, I have seen many designs that have a photo view where you have to click to see each photo. Yes, it looks much better from a design perspective, but now to view all the photos for 10 listings I have to click 250 times. Is that really what a user wants to do to see all photos, of course not.
My feeling is each time you force a click you are essentially hiding what ever it is they have to click to, so put it all out there without forcing them to click.
So to answer your question I have no plans on hiring a UI expert because it would probably just turn into an argument if they violate my rules, and if a user has a design suggestion, I am always open to making it, as many changes on my website have come from user suggestions.
If you have some suggestions I would love to hear them. You can email from my contact page of my website if you like. Thanks for your stimulating question. 🙂
Joe White
Posted at 05:16h, 13 MayI’m on the same platform as Bryn Kaufman and Sam Debord and my numbers are almost zero. I’ve never actually had a transaction from my website.
I’ve dedicated my time building content – good; but obviously not enough. I just began tracking my results, doing PPC, Facebook advertising and now I’m goind after organic.
I do expect my site to organically bring me one house transaction per year to pay for itself (besides my time).
Bryn Kaufman
Posted at 09:44h, 13 MayJust to clarify, I believe Sam uses http://www.realgeeks.com and I made my site from scratch, not using a specific website provider.
Assuming you are on Real Geeks and not getting anything from it perhaps Sam has some tips.
Joe White
Posted at 10:53h, 13 MaySorry Bryn,
I see you around and I thought it was in the RG page.