Cuil.com, a new search engine, was released to much fanfare earlier this week.

Pronounced “Cool”, my initial findings were, well…. not so cool.

Cuil was founded by two former Google engineers (and another from IBM). Obviously these are very smart folks.

According to Cuil, their claim to fame is:

“Cuil searches more pages on the Web than anyone else—three times as many as Google and ten times as many as Microsoft.

Rather than rely on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance. When we find a page with your keywords, we stay on that page and analyze the rest of its content, its concepts, their inter-relationships and the page’s coherency.”

Well let’s just take a peek at their search returns…

A search for “Real Estate Blog” returns some well known and regarded real estate blogs. But in seventh position (out of 1.7M results) we’re presented with the New York Times blog, The Walk-Through. Now some might argue that a NYT blog should be highly ranked. But consider this — the last post on The Walk-Through was in September of 2006. And it was a post about the blog closing.

That’s the seventh most relevant real estate blog on the planet?

A search for “Phoenix Real Estate” returns 250 results (Google returns 1,980,000). My own blog shows up on page 1 of the results — no argument there 😉  but the exact same entry for my blog also shows up on page 2. The site in the #1 position also shows up on page 3.

Call me confused.

A search for “Zillow” returns absolutely nothing. Contrast that with Google’s return of 5,220,000 results…

Whoops, never mind. I searched Zillow again and got 987,000 results.

One of Cuil’s “features” is an “Explore by category” box that is claimed to allow the searcher to find sites related to their search. Cool idea, but I don’t understand why when you search “Phoenix Real Estate” one of the categories offered is “Cities in Indiana”. Thinking maybe there is a Phoenix, Indiana, I click on the tab and am offered a choice of seven Indiana cities… nope, no Phoenix there…

A search for “U.S. home prices” returns no results. A search for “US home prices” returns in the #1 position, “Paper Mart Packaging Store” and the #2 position belongs to checkaprice.com, with the headline “Compare prices: UK shop deals, low cost, best value”.

Huh?

And finally, if you search “Cuil” on Cuil, the #1 result is for “Properties for sale in Cuil Mhuine, Ireland”. At least Google puts Cuil in the #2 position for a search on Cuil. (and news about Cuil is #1 on Google).

I think I’ll stop now…