Dizzle: The First Social Media Marketplace?
Have you ever got a direct message on Twitter asking you to retweet something?
Did you retweet it?
How about a message on Facebook asking you to like a page?
Did you like it?
Maybe even an email asking for an opportunity to guest-blog on your site?
If you have been using social media for any length of time, chances are you have had at least one of these things happen to you.
(Side note: The top 10 reasons that at least one person didn’t RT your DM request …)
As social media channels have become more noisy, one way that people try to fight through the noise is to amplify their message as much as possible leveraging their relationships and human capital.
How do you decide when to say “yes” to a request and when to say “no”?
In talking with more than just a few people and bringing up these scenarios I heard many different types of answers.
Some people said they retweet pretty much anything that someone asks them to as long as they like the person who was asking.
Some people said they wouldn’t retweet anything unless they liked the content they were asking to be retweeted – regardless of how much they respected the person asking.
Enter dizzle.
dizzle is the first two-sided marketplace where you can log in and see the things that people are asking to be shared via a tweet, like, +1 or a digg – as well as make requests for people to share your content in exchange for points on the platform.
And it’s free.
Want people to retweet your tweet?
Load it onto the dizzle platform and watch people retweet it.
Want people to like your facebook update?
Load it onto the dizzle platform and watch people like it.
Each time you make a request, you agree to give a certain number of points for anyone who likes, tweets or +1’s the request. The more points you agree to give up for a request, the more people are willing to share it with their social networks.
Each time you perform an action that other people have requested, you gain the number of points that they have agreed to give away.
First you have to share other people’s content in order to accumulate points, then you can use those points to encourage other people to share your content.
No bots.
No automation.
No un-natural scheming – just a marketplace where people want their stuff shared and people are willing to share relevant content with their network.
Each time someone makes a request for content to be shared – it is a real person making the request and wants you to look at it and share it if you think it is worthy.
Each time someone tweets, likes +1’s or performs any other action on a request – they have looked at it and deem it worthy of sharing with their social network.
Regardless of what rules they may have for sharing content with their network.
Sam DeBord
Posted at 07:43h, 05 SeptemberVery interesting, Dean, hadn’t seen dizzle before. This looks like the social media equivalent of the old website link networks. I think Google etc. would probably see this an an “unnatural” promotion.
Google decided long ago that they didn’t like the unnatural schemes of a very predictable matrix of links between link partners, paid or unpaid. It was a quid-pro-quo, I’ll link to you if you link to me. I wonder if Twitter/Google/Facebook will at some point downplay the significance of tweets that have been promoted in an inorganic fashion, i.e. paid for, even if not in a monetary fashion.
It seems that they’d want to promote tweets that regular users actually liked and re-tweeted without compensation, not those that were traded for RT credits between partners.
FB already tries to discourage any quid-pro-quo for “Likes”, and I wouldn’t be surprised to see dizzle-boosted sharing to get a built-in negative in the other engines’ algorithms in the future. The big boys just don’t like to feel like they’re being gamed.
Dean Ouellette
Posted at 16:59h, 05 SeptemberNo gaming, they have communities so i can watch the requests in real estate and only like what i like. And when I like it I am not asking for anything in return for liking your comment. It is a way to greatly increase social interaction.
Sam DeBord, SeattleHome.com
Posted at 17:30h, 05 SeptemberI guess it seems like you could already do all of that on Twitter with your regular lists. This is a marketplace that exists specifically to trade credits for sharing.