In case you’ve missed the news from yesterday, dsIDXpress PRO (from Diverse Solutions) is now available.

dsIDXpress was cool. And, though I haven’t personally played with the new product, based on the blog post on Diverse Solutions’ blog, dsIDXpress PRO looks awesome.

Everything that was missing from dsIDXpress — chiefly forced and delayed registration settings (aka lead capture) — is now included in dsIDXpress PRO. Previously, leap capture features were only features included in dsSearchAgent. I know for a fact agents have been asking for that for well over a year, and it’s a nice addition.

The other new feature that really jumps out at me is the grid view for search results. It’s a known fact that pictures produce more clicks than anything else — and now you can show them prominently with grid view results within WordPress.

The cost for dsIDXpress PRO is $59.95 per month (plus $99.95 setup and any applicable MLS fees) compared to $29.95 per month for the standard dsIDXpress. If the lead capture feature captures 1 lead who turns into a client, that pretty quickly pays for a whole year of this product. I won’t labor on and on since I don’t have first hand experience with the product, so if you want to learn more head on over here and get your free trial.

If you are an agent or broker who has personally used the PRO version of dsIDXpress, and would like to write up your thoughts on the product in a guest blog post, please shoot me an email (drew at esmexecdesigns dot net) and I’ll set you up with a user account.

Happy IDX’ing (in WordPress of course)! And kudos to Diverse Solutions for putting out another seemingly (again, I haven’t tried it first hand) killer product offering that ups the bar for other vendors in the space.

Disclosure: This disclosure crap is annoying sometimes…but it should be noted anyway. As all regular readers know, I used to work at Zillow and am still a shareholder. And one of my really close friends happens to have built this specific product.