If you’re like me, it’s hard to commit hours and hours of writing “why” you should live in my area when choosing a home. Sure, I could frame in a local page of great information but what makes the internet great is the ability for a user to have endless searches, endless possibilities and endless educational pieces that they can (and will) find. If I were to simply frame the page that talks about the only thing that I want them to see, am I really doing them justice to only have one solution? To me the answer is no. If we take at face value that 80% of buyers and sellers start their search on the internet, we have to be mindful of the key word in that statistic, “search”. What that means is that they don’t stop at the first result and never go further. They dig, the probe, they ask questions and most of the time, the do it through Google.

Google has become so synonymous with internet searches that it’s actually worked its way into our everyday vocabulary almost overnight. “Hey Sue, I was wondering. Do you know the best place to enroll my kids for a daycare in Edmond?” Then Sue replies, “Actually Mike, I have no clue, Google it.” Bingo. We don’t think twice when someone tells us to “Google it”. 10 years ago if we would have told someone to “Google it” we might have wound up in a fight. Today we simply associate this word to search the internet.

The down side to this is that you’re leaving people to their own accord when it comes to the vast verbiage that you will think of when it comes to finding what you’re looking for. I’ve seen “Edmond houses that are for sale”, “Edmond homes in Blue Quail Ridge”, “How much are houses in Edmond, OK”… there are countless ways that someone could enter the search terms which could result in millions of results, none of which I can control… until now.

So how do I keep my options open but still show a higher service level? I simply ask them to “Let Me Google That For You”. LMGTFY (www.lmgtfy.com) has become the easy way to guide visitors to your pre-determined search results and helps corral them to an open library of information. All you have to do is visit the site, type in your preferred keywords and LMGTFY will generate a unique URL that you can then copy and paste as a hyperlink in your site.

Let me give you an example. One of the neighborhoods that I sell in is Blue Quail Ridge. If I were to type in even, “Blue Quail Ridge Oklahoma Homes for sale”, the results are scattered all over the place with multiple agents, large real estate sites like Homes.com, REALTOR.com and others. But if I add a link to my site provided by Let Me Google That For You, I can actually type in the preferred keywords that help give them information about the area but also display results that have many of my entries about the area that rank higher from many of my blogs.

Let Me Google That For You

My profile returned in the search results

How I set up my page is this, I will create a button on my website called “Edmond Information” and then write an opening paragraph that talks about some of the highlights of living in my great city. From there I will leave an area open for different topics such as, “Edmond Events” Now, I can either make the term, “Edmond Events” the hyperlink to the Google search or I can add a separate line with a link that says, “Let Me Google That For You” which will lead them to all kinds of information from our community bulletin board, Edmond Convention and Visitors Bureau and our Chamber of Commerce. This gives them access to not just one source of information but a whole site of entries that they can view and explore.

On more than one occasion I have had visitors actually fill out a lead generation form (conveniently provided on this page) asking me where I came up with this idea. Some have said how they actually like being able to explore more than just one page of information and it actually kept them coming back to my site because it wasn’t limited.

If you approach your website as a source of information opposed to just a slim marginal view of your idea of what visitors should read then adding “Let Me Google That For You” keywords and links will help expand your expertise as not just another real estate website but a gateway to the beginning of your visitors home search.