Naming a startup, and the branding that comes after, is certainly not easy. Given that I’ve written about naming and branding several times recently as we’ve been going through the exercise for our own startup (we are making a 2nd attempt at solving the missed connections problem), I thought I’d share where we netted out with a name and logo.

As I mentioned in my last post, we settled on “Horizon” (http://www.horizonapp.co).

Though I’m sure we’ll tweak it over time, here is version 1 of our logo…

Horizon