KnoCard Realty, A New Mobile Business Card for Agents
I recently came across KnoCard Realty. It bills itself as a tool to expose, promote, and sell properties.
How? By serving as a mobile business card. Consumers get it, then can easily refer other people they speak to to you, direct from their phone.
More context:
My core questions:
- What does the consumer get out of using KnoCard’s product?
- What’s the core problem it solves — for the consumer? (not for you, the agent)
- Will consumers remember to use it, 6 or 9 or 12 months after you somehow get them to download it?
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Bryn Kaufman
Posted at 11:10h, 21 MayAs a consumer I like to give referrals to things I like, but I don’t want my friends to be pestered by calls 5 minutes after I give them a referral.
Realtors are known for aggressive marketing tactics. For example, I might refer a doctor or an attorney, but I would not expect the doctor or attorney to pickup the phone and start calling the person I just referred to see if they can get some business from them.
Sam DeBord
Posted at 11:33h, 22 MayYou’d need a passionate following of a sphere willing to turn their friends into leads. If they “give them your card”, they’d know they’re adding their friends to your database to be contacted. That might be a tough sell.
Drew Meyers
Posted at 12:55h, 22 MayAgreed. I think only your most passionate/close clients would use something like this. And they will refer you no matter what anyway, with or without an app.