Life360.com, which plans to be the hub of the connected home, has been around since 2008, but I’ve never once heard it mentioned in the real estate industry. I only know about it due to my market research for the location sharing platform (Oh Hey World) we built a year ago — the core feature of Life360 is also location sharing.

But I think the lack of mentions in the real estate industry is slowly going to fade away over the next few years.

ADT, which I bet pretty much everyone reading this blog has heard of, just completed a strategic investment of $25 million into Life360.com (total round is expected to be $50 million).

I’ll be curious to see how quickly Life360 efforts to connect the home push them to a meaningful intersection with real estate.