ListHub & Your Listing Syndication Efforts in 2011
As we head in 2011, I think it’s safe to say listing syndication has been an accepted “best practice” for agents and brokerages alike for a couple years. ListHub is the largest player in the syndication game, but they were purchased by Move (who owns Realtor.com) in Q4 of 2010. I have a question for the brokers and agents reading this who use ListHub to syndicate their listings across the web — do you care that a company now owned by Realtor.com is in control of your listing syndication efforts? If you’re in the “Yes, I do care and don’t like it” category — what alternatives are you investigating?
For the brokers and agents reading, here is a short survey that I’d appreciate your quick feedback on. I’ll share whatever findings comes from this in a later blog post.
Sam DeBord, SeattleHome.com
Posted at 16:34h, 05 JanuaryRealtor.com, NAR, and the major national brokerages need to get their acts together and stop the shotgun spread approach. Bringing in Listhub and other technology providers would be a good start to creating a unified portal for licensed brokers and agents.
Intown Elite
Posted at 19:47h, 05 JanuaryWe should have never allowed aggregators (Zillow, Trulia, Realtor[dot]com) to have access to our listings. The brokers/agents have the exclusive right to sell, IOW, the listings belong to us! The national aggregators get their content (our listings) for free, then they compete against us. We don’t need them to expose our listings … our fellow brokers/agents with IDX plus our own marketing provide all the exposure our sellers need. Brokers/agent should compete against each other, not against large nationwide aggregators who use or own listings against us.
Markjacobs
Posted at 21:47h, 06 JanuaryI use ListHub and have not had any issues yet. Realtor.com has a way charging you for everything in the long run.
Nozmo
Posted at 21:40h, 10 JanuaryI could not agree with Intown Elite more. We are foolish to be providing aggregators with our listings. They are the competition. I am constantly trying to find buyers who actually search for property on sites like frontdoor, vast, hotpads oodle and the many, many others like it. Really, can you name ANYONE who is serious about buying a home who is looking on these sites??? Probably not – but we attempt to fool ourselves that this type of “exposure” is good.
Very sad indeed.