Live Streaming – When Will it Come to Real Estate?
Today, YouTube is testing their new YouTube livestreaming platform. Here’s the current line up of content:
But this post isn’t about YouTube; it’s about the question of when this technology will become used in the real estate industry. The technology has been around – Jeff Turner has live streamed multiple events I’ve been at straight from his iPhone. I always tell people that, aside from the high tech industry, real estate seems the first industry to adopt just about everything social online. That’s largely because a huge part of every real estate agents job is socializing and building their sphere to increase the likelihood, and anything that can help them talk to more people more efficiently is something they are eager to try; I believe live streaming is one of those technologies just waiting to be adopted.
Have any real estate agents or brokers played with live streaming technology to do live online shows for your readers and sphere — maybe monthly or weekly? Granted, I think you need a fairly large web readership to really make it worth the time (who wants to live stream to 2 people?), but there are certainly some agents/brokers who could pull it off (Jay Thompson is the first to come to mind). As long as you implement a live stream in a way that people have to view it on your website rather than somewhere else, a regular live show would be yet another thing you could do to drive people back to your website with the focus of enticing new viewers into self identifying themselves using your conversion tools (home search, market reports, home value estimate, “ask the broker”, etc) in a way so that you can follow up with them and bring them into your sphere.
What are your thoughts on live streaming? Do you think it’s a viable prospecting and relationship building method? Are any of the tech vendors in the Geek Estate community thinking about this opportunity?
Jason Sandquist
Posted at 18:02h, 13 SeptemberI’ve seen a few people pull off a “72 hour open house” and I think Trulia did something about a year back. I’m not sure who wants to sit around an open house IMO.
drewmeyers
Posted at 18:57h, 15 SeptemberI’m more thinking a market update recap every week (or month)? Maybe a topic of the week where you discuss a particular topic such as REOs or FSBOs. Or even a community events show discussing all the events coming up in the area over the next couple months.
Real Estate in Atlanta
Posted at 04:15h, 14 SeptemberCould you set up a live stream for ONE person, your client, and live stram the walk through of a house to them?
I have not looked into the app yet but will now thanks to your post.
Melissa Dale
Posted at 13:27h, 15 SeptemberI think it could be a fabulous was for real estate agents to reach out to the public and their sphere! I even think it could be well utilized by entire offices in one way or another! With the live streaming, is it interactive? Can people watching ask questions during the livestream and then have them answered right away?
Marc Brodeur
Posted at 23:40h, 22 SeptemberI have seen it done on the residential side locally where a lender (residential) hosts a mock up show every week you can watch on their website. I think its coming.
Brad Officer
Posted at 01:29h, 23 SeptemberI keep thinking of taking the old, stale real estate tv channel and putting it in a more dynamic environment through the use of ustream.com.
and that’s about as far as I get.
Anonymous
Posted at 23:31h, 26 SeptemberIn September of 2008 I saw Gary Vee on Ustream and decided I needed to have a weekly RE show on Ustream in Vancouver. A week later Property Egg TV launched to 6 viewers. I used nothing but my laptop, a Logitech external webcam and the boardroom at our office.
I would broadcast live for 90 minutes every Wednesday night at 8pm via Ustream (which was also embedded on the Property Egg TV site) . I would have a handful of topics I would cover in the first 30 minutes and by then there would be a myriad of conversations going on in the chat many of which formed the topics discussed for the balance of the show.
And yes, as I had chosen to stick with this 100% this was my Wednesday night appointment. They say you should never find an excuse to not prospect and as I had decided this was part of my prospecting I would not miss it. No matter what.
I would often attempt to bring in guests either on the phone or in person. Over the lifespan of the show I had Realtors in other areas, mortgage professionals, inspectors, other technology professionals and a couple of authors as guests.
The show was for the most part a hit, got me tons of attention locally, additional traffic to my site and led to 3 ends over the 11 months I did the show. And those came from the last 4 months of doing the show…so I’d suggest momentum was on my side and more and more leads and eventually ends would arise as a result of the show.
Ultimately doing the show made me better at what I did. The questions, thinking on my feet, handling objections and weekly dialogue with a diverse audience increased my skill set and knowledge. Often times I would have to research things that came up and come back with the answer the following week. Often times I would use those questions as the basis for my video blogs during the week. This research again, made me better at what I did.
So why did I stop after all those weeks of not missing a single episode? Summer came along and by August viewership was down, I had lost access to the space I was doing the show from and my interest in Real Estate re sales had waned as I focused more on other aspects of real estate marketing.
Would I still be doing it if I were involved re sales? You bet.
Best advice I can give to anyone is to start and don’t stop. Like I said, my 2nd episode had zero visitors, but it didn’t stop me from discussing real estate the entire 90 minutes knowing I would need the practice for when visitors were stacked up in the coming weeks!
Don’t over think it. Sure lighting and an HD camera would be great. A set with chairs for you and your guests. A green screen to create the ideal background. All things I had as I neared the end of Property Egg TVs run…did it make the show better? Maybe, but I doubt it. The content was what made it rock. Unconditional real estate dialogue and advice was what made it a success.
John Hall & Assoc
Posted at 01:48h, 27 SeptemberI think brokers have a huge opportunity with live streaming. So many times agents are unable to attend broker meetings where important information is shared. Last month we started live streaming one of our monthly meetings and received great reviews. We embed a password protected ustream viewer on the company intranet – works great!
Eric Brown
Posted at 06:36h, 28 SeptemberI can see savvy agents using streaming video for events such as open house events, remote tours for out-of-town buyers, and even training and customer seminars. As a broker and a Cisco Systems Video/IP Network Engineer, I can’t wait to start with the implementation!
Bob
Posted at 18:35h, 05 OctoberThanks for sharing Drew, you can use live streaming for everything and it’s very efficient. For me the best solution is http://www.dacast.com, free for the first 10GB and very easy to implement.
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